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FOR PRODUCERS
BY PRODUCERS

Refine your product for a better food system

Food producer
Food producer
Food producer

WHY CHOOSE
FEEDBACK

Many producers rely on personal networks or annual trade shows for feedback. Feedback offers a better way—providing reviews that are:

Objective

Evaluators give honest, helpful insights without sugarcoating or bias.

Targeted

Reach evaluators outside your immediate circle, including specific geographic regions.

Timely

Get feedback when you’re ready—no need to wait for annual events.

Thorough

Our team organizes raw data into clear, actionable insights.

Representative

Evaluators reflect not just their expertise but also the preferences of their customer base.

EXPERIENCED PROFESSIONALS
EXCEPTIONAL INSIGHTS

Our evaluators are seasoned experts in retail, grocery, wholesale, and consulting. Each one represents years of experience and a deep understanding of customer preferences and buying behavior

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Carefully Vetted

Evaluators need at least four years of industry experience, a professional certification, or a supervisor recommendation.

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High Standards

We demand punctuality, clear communication, and thorough critiques from all evaluators.

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Customer Insights

Evaluators’ feedback represents not just their expertise but also their customers’ needs and preferences.

BACKED BY DATA
FUELED BY PASSION

Standing out in this competitive space requires understanding what customers value and how they define quality. With Feedback, you’ll gain these insights—and a clearer path to success.

$207B

The specialty food market is booming, with sales hitting $207 billion in 2023. Customers, especially Millennials, increasingly prefer artisan and values-driven brands.

source
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PRICING PLANS

Snack

$99

per evaluation

Great for general feedback.

Includes:

  • 3 Evaluators review your product.
  • Brand and packaging feedback to refine your design.
  • Product and pricing analysis for sales insights.
  • Option to exclude 1 U.S. region from evaluation.
  • Access to Feedback’s tools library for improvement resources.

Meal

$349

per evaluation

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Ideal for more in-depth feedback and flexibility.

Everything in Snack, plus:

  • Quick summaries from the Feedback team for easy understanding.
  • Add up to 2 extra evaluators ($58 each).
  • Evaluate up to 6 products in one round.

Feast

$569

per evaluation

Perfect for region-specific insights and tailored evaluations.

Everything in Meal, plus:

  • Target a specific U.S. region for evaluations.
  • Unlimited 1-hour debrief calls with the Feedback team to dig into your results.
  • Add custom questions to the evaluation form to get answers unique to your goals.

FAQs

How do I know I will get quality feedback?
Our evaluators are carefully vetted. They have at least four years of experience or a professional certification, such as Certified Cheese Professional. Those without certifications can apply with a strong letter of recommendation. Evaluators who fail to provide quality feedback are removed from our platform.
How much time does an evaluation take?
Evaluations typically take between 2-4 business days...
How long does it take to get feedback?
You will receive feedback within 5-7 business days...
What certifications does Feedback recognize?
We recognize certifications such as Certified Cheese Professional...